“I have erected a monument longer lasting than bronze” – Horace was making a poet’s boast about immortality through art when he wrote that in his Odes and Epodes, but he should have checked out Denise A. Tuite’s (DAT) iron end tables and bronze fireplace grates!
Denise, a Benchmark client and fellow female business owner, has been honing her craft since beginning her career in the 1970s in antiques. She began manufacturing reproduction furniture, to make replicas of eighteenth-...
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Local Business
Superflex – just one word: PLASTICS
Here is a Benchmark client that has stuck with us even after moving to New Jersey – Superflex Ltd. (Hey, it’s not all that far: just past Staten Island.) Since 1981, they manufacture tubing and conduit and list their product line in a catalog. Over the course of several runs that we have printed, the catalog has grown from 20 pages to 32 pages.
Printing a catalog for your company has some benefits you might not realize. On gleaming pages, potential customers see your products...
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Perusing the wine library at Enoteca
In 2009, Benchmark client Marco Polo Ristorante spun off their to-go operation as Enoteca on Court. Enoteca has developed as a restaurant in its own right with Joe’s son Marco Chirico at the helm. Marco has been immersed in the NYC Italian restaurant business since the age of eleven. The heart of Enoteca’s kitchen is the traditional brick pizza oven, which imparts that unmistakable crispness to mushrooms, zucchini, kalamari, and more. Of course, with a name like Enoteca, “wine rep...
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Turning it up “to 11” with Stereo Exchange since 1984
Ann Wasserman and David Wasserman own Stereo Exchange (StereoExchange.com), and they are one of New York’s oldest audio, video, and home theater retailers – since 1984. This Benchmark client persevered through the beginning of the pandemic by relocating to a Union Square loft showroom at Broadway and East 17th Street (see photo: third floor).
Local brick-and-mortar retail and a local, in-person printer like Benchmark have a lot in common. We provide advantages that Big Box sellers ...
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WAXRAX rocks out with their racks out
I have some real works of art – LP album covers! Santana’s first album, Earth, Wind and Fire's All ’n All, Stevie Wonder's Songs in the Key of Life, Freddy Fender's Wasted Days and Wasted Nights – how to display them all? Go ahead and drop the needle because WAXRAX has the solution.
They produce extremely sturdy, extremely stylish racks that simultaneously allow you to store and display your vinyls. Their "LP-C" vinyl record pedestal holds up to 60 records. As WAXRAX says, “V...
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Big screens to behold at Angelika Film Center
“Why do we sit so close [to the movie screen]? Maybe it was because we wanted to receive the images first. The screen was really a screen. It screened us from the world.”
--Matthew, in The Dreamers, 2003
Maybe you have the hyper-romantic silver-screen nostalgia of The Dreamers running through your veins. Maybe you just know that you and a few special someones want to immerse yourselves in bigger ways than Netflix could ever hope to do. Either way, the cinema is the place, and An...
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Woman-owned clothing store on Court Street: Lily
Lily is a woman-owned clothing store in NYC’s Cobble Hill on Court Street. Benchmark has printed labels for their bags. Jennifer Gerien runs the place, which was established in 1999. Their shelves are brimming with plenty of cute gear, from dresses to jumpsuits to PJ’s and more.
Benchmark printed labels for their paper bags and their jewelry boxes.
Back to all Power of Print featured clients
Target 5.5. Ensure women’s full and effective participation and equal opportunities for ...
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La Masseria, the Italian farmhouse a block from Broadway
You
may have the universe if I may have Italy. --Giuseppe Verdi
Benchmark prints La Masseria's menus. Their name means "farmhouse," and their cuisine is inspired by the owners' upbringing in Capri and Puglia.
The menu includes the signature simplicity of Southern Italian farm fare, with organic grains and vegetables accompanied by fish, shellfish and crustaceans. Look at the asparagus and tomatoes around that burrata (above) – that will have your theater-night crew singing...
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Wonderland Home sources good ingredients
Here’s a local entrepreneur for our woman-owned business series: Audrey Hilfiger. This model/florist New Yorker ordered promotional materials from Benchmark for her Wonderland Home line of environmentally friendly candles. Also, we printed the stylish wrappers for her Wonderland Body line of soaps (see above). The wrap is on earth-tone paper with visible fibers that reinforces her natural, sustainable ingredient sourcing.
Here are the delicious scents that go into the Daydream ...
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Slurpin’ it up with Ivan Ramen
“Anything can wait, except ramen.”
That’s right, Benchmark client Ivan Ramen’s owner, Ivan Orkin, advises customers to eat it IMMEDIATELY. Piping hot, just-tender rye-blend noodles, anointed with a 6½-minute boiled egg, all with a clump of fresh scallions on top. That steaming first slurp takes on a certain zen, but Ivan’s signature roasted tomatoes taste still powers through as a dynamite take-out item.
Orkin, otaku New Yorker, channeled his love of Japanese culture into a Tokyo ...
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