Quando, quando, quando will we eat at Fresco by Scotto®?

Fresco by Scotto® is an Italian restaurant in Midtown Manhattan. Established in 1993, it is operated by the Scotto Family—Marion, Rosanna, and Elaina Scotto. The kitchen is led by Executive Chef Benjamin Kacmarcik. Their menu is “Tuscan cuisine and regional Italian cooking with a modern flair” – spectacular plates of veal, salmon, seared scallops, and steak. For over four years, Benchmark has printed for them, including laminated menus, reservation sheets, and business cards. ...
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Woman-owned AuH20 bolsters sustainable shopping

Kate Goldwater runs AuH2O Goldwater Thriftique, located in Manhattan’s East Village. What is packed into this woman-owned business’s rebus name? Think chemistry class: “Au” for “Gold-” and “H2O” for “-water.” “Thriftique,” as they explain, is “a boutique with often thrift store prices … we want vintage, secondhand, and recycled clothing to be for everyone.” They have permanent $5 and $10 racks. Benchmark printed round labels with their logo and business cards. Back to all Power ...
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Tito Murphy’s feeds Latin delights to theater crowds

Churro french toast Benchmark client Tito Murphy’s is a Latin restaurant in Hell's Kitchen, on Restaurant Row by the Theater District. As we roll into Hispanic Heritage Month and chillier months, their heated street cafe and heated rooftop patio will keep us warm to take in the neighborhood ambience. The Hell's Kitchen neighborhood was traditionally an Irish neighborhood. The origin of the name is disputed, but in 1835 Davy Crockett reprehensibly commented about a different Irish ...
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Find the deeper meaning of “tortilla” at Huertas

Northern Spain-style restaurant Huertas has been in Manhattan's East Village since 2014. This Benchmark client specializes in pintxos ("PIN-chos"), meaning “little bites.” Their pintxos include tantalizing toothpicked morsels such as olives, egg, pickles, and chickpea churros. Servers circulate among the dining tables, and the guests point out the pintxos they want, served dim sum-style, but accompanied by Huertas’ homemade vermouth. Since it is Hispanic Heritage Month, let’s investiga...
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La Flor de Izucar blooms with birria, bakery, breakfast & more

It’s Hispanic Heritage Month, and Mexican Independence Day is on September 16, so let’s check out some really chido Mexican food! Alfredo Torres runs La Flor de Izucar Cafe with his sister Yasmeen and brother Javier. Established in 1990, this minority-owned business was founded by his father, Mariano Torres, after immigrating to NY from Puebla, México, with his mother, Silvia Torres. The cafe is in Sunset Park, an industrial area known most of all for its flourishing community of firs...
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Missi Callazzo leads Megaforce Records into 40th year of metal and more

Megaforce Records releases records for metal, rock, and hardcore punk artists, such as Metallica, Anthrax, Third Eye Blind, and Bjørk. At 40 years old, Megaforce is the same age as Benchmark! Husband and wife Jon and Marsha Zazula (rest in peace) founded this NYC record label, and some of their earliest releases were Metallica’s first albums. Missi Callazzo, VP since the late 1980s, is a leader in an industry where women are underrepresented. She ordered posters to promote Third ...
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Woman-owned Realty Collective active in Red Hook community

You know the phrases businesses can’t seem to stop uttering in 2022: “staffing issues,” “inflation,” “supply chain” and “$6 gas.” Regardless, these last few weeks Benchmark has been seeing a wave of clients calling us after months of lying low on their promotional materials. One reason I love the print industry is this way that it lets us keep a finger on the pulse of the small business economy. The real estate industry, too, hears the heartbeat of the economy loud and clear. Just ask ...
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Lavender Earl Grey with Biggie vegan cookies – must be Brooklyn Tea!

Erykah Badu sang, “I think I need a cup of tea, the world keeps burnin’. Oh, what a day, what a day, what a day.” Yeah -- we need some tea! Husband and wife team Jamila Wright and official Tea Sommelier Alfonso Wright founded Brooklyn Tea in 2017 for online orders. In January 2019, they opened their brick-and-mortar in the Bedford Stuyvesant neighborhood. Their teas are loose leaf, all natural, iced, hot and in more than 50 varietals. Where else can you find vegan cookies shaped...
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Pet care prospers amid pandemic: Sonia’s Pet Grooming

The pandemic rocked a seismic shift in many industries, but pet care has had a rally. According to Forbes, “78% of pet owners acquired pets during the pandemic. Then, with the migration back to the brick-and-mortars, Forbes continues, “The majority of pet owners have increased spending on their pets to compensate for being away from home more.” Well, pet care is the bailiwick of our next featured minority woman-owned business! Drumroll, please: Sonia Nathan runs Sonia’s Pet Groomin...
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Fellow woman-owned business Brooklyn Robot Foundry inspires young engineers

Founder and owner of Brooklyn Robot Foundry, Jenny Young “When we picked [our son] up, he greeted us beaming and said, ‘That was the best! I am going back there tomorrow and the next day and the next day and the next day.’” These are the words of a thankful parent whose boy’s interest has been piqued and imagination set in motion by the robot-building classes at Brooklyn Robot Foundry. Since 2011, Jenny Young has run Brooklyn Robot Foundry, Benchmark client and fellow woman-owned busine...
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