
Kate Goldwater runs AuH2O Goldwater Thriftique, located in Manhattan’s East Village. What is packed into this woman-owned business’s rebus name? Think chemistry class: “Au” for “Gold-” and “H2O” for “-water.” “Thriftique,” as they explain, is “a boutique with often thrift store prices … we want vintage, secondhand, and recycled clothing to be for everyone.” They have permanent $5 and $10 racks.
Benchmark printed round labels with their logo and business cards.
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